Andréa de Carlo's résumé

graphic design • illustration • social media marketing • presentation design • copywriting

graphic designer & social media specialist

Designed cohesive branding materials, including logos, brochures, and promotional assets for digital and print, while building and updating websites with a focus on user-friendly design and brand consistency.
Developed and executed social media strategies, including content creation, scheduling, analytics tracking, and performance reporting, adjusting approaches to maximize engagement and reach.
Created and optimized visuals for various platforms, capturing and editing photos and videos to enhance client visibility, while refining copy to maintain a professional, brand-aligned tone across all materials.

Managed the end-to-end creative process for a folk music magazine founded by the legendary musician Pete Seeger, from initial ideation and storyboarding to final production and delivery, ensuring high-quality and innovative design deliverables
Provided art direction for various print and digital campaigns, maintaining consistency in visual branding across platforms
Created print and digital advertisements for books, music, CDs,
and a variety of other products

Taught wheel-throwing and hand-building techniques to students of all ages, fostering skill development and creativity.
Oversaw studio organization and managed production timelines to ensure seamless operations.
Created high-fire and low-fire pottery for in-store and online sales, emphasizing local craftsmanship.
Photographed and edited product images to enhance online and promotional listings

Developed and managed content calendars to align social media with organizational goals and fostered community engagement by responding to comments and inquiries.
Designed digital and print materials to promote events, increase awareness, and support branding
Established brand voice and visual consistency across platforms and analyzed engagement metrics, refining strategies to boost reach and engagement
Created media content to showcase program impact and support campaigns, designing and optimizing targeted ad campaigns to attract clients and donors
Taught riding lessons for beginner and intermediate neurotypical and therapeutic riding students, focusing on clear and gentle communication between students and their equine partners
Worked with children and women trauma survivors in a trauma-informed equine-assisted therapy program
Designed summer camp curricula that explored the intersections between horses and academic subjects including geometry, anatomy, genetics, art, finances, presentation skills, and research skills

Designed and printed advertising for campus events
and campaigns as well as designing research posters
Handled printing of in-house and outside jobs using large format printers and a variety of substrate

I can be reached via phone or email, or you may use the contact form provided here.