portfolio
The web and print projects below were created primarily using Adobe Photoshop, InDesign, and Illustrator. Some of the websites were hand-coded in Notepad using HTML, CSS, and PHP, while others were created using website building tools.
Andréa de Carlo
graphic design • illustration • social media marketing • presentation design • copywriting
• graphic design • illustration • social media marketing •
• presentation design • copywriting •
Adobe Creative Suite
-
Photoshop
-
Illustrator
-
InDesign
-
Premiere Pro
-
Dreamweaver
Microsoft Suite
-
Word
-
Excel
-
Publisher
-
PowerPoint
-
Outlook
Google Suite
-
Docs
-
Drive
-
Sheets
-
Slides
-
Calendar
Other
-
Keynote
-
Procreate
-
QuarkXpress
-
HTML & CSS
-
Midjourney
-
ChatGPT
software proficiencies
software proficiencies
Adobe Creative Suite
-
Photoshop
-
Illustrator
-
InDesign
-
Premiere Pro
-
Dreamweaver
Microsoft Suite
-
Word
-
Excel
-
Publisher
-
PowerPoint
-
Outlook
Google Suite
-
Docs
-
Drive
-
Sheets
-
Slides
-
Calendar
Other
-
Keynote
-
Procreate
-
QuarkXpress
-
HTML & CSS
-
Midjourney
-
ChatGPT
education
Moravian College & Theological Seminary
now Moravian University
Bethlehem, PA • 2007 to 2011
North Hunterdon High School
graduated cum laude
Annandale, NJ • 2003 to 2007
design experience
Graphic Designer & Social Media Specialist
Gemini Ironworks & Signage
Brodheadsville, PA ✦ 2015 - present
-
Designed cohesive branding materials, including logos, brochures, and promotional assets for digital and print, while building and updating websites with a focus on user-friendly design and brand consistency.
-
Developed and executed social media strategies, including content creation, scheduling, analytics tracking, and performance reporting, adjusting approaches to maximize engagement and reach.
-
Created and optimized visuals for various platforms, capturing and editing photos and videos to enhance client visibility, while refining copy to maintain a professional, brand-aligned tone across all materials.
Art Director
Sing Out! Folk Music Magazine
Bethlehem, PA ✦ 2012 - 2015
-
Managed the end-to-end creative process for a folk music magazine founded by the legendary musician Pete Seeger, from initial ideation and storyboarding to final production and delivery, ensuring high-quality and innovative design deliverables.
-
Provided art direction for various print and digital campaigns, maintaining consistency in visual branding across platforms.
-
Created engaging print and digital advertisements for books, music, CDs, and other products.
With two decades of experience leveraging my extensive skill set to contribute to dynamic projects that demand innovation, strategic thinking, and a deep understanding of design principles, I am committed to delivering impactful solutions that exceed expectations. I am seeking opportunities where my talent can be harnessed to elevate brands, captivate audiences, and drive meaningful engagement through beautiful, compelling visual storytelling.
(ABOVE) A responsive website designed for Gemini Ironworks. Responsive web design is an approach that ensures a website looks and functions well on all devices—desktops, tablets, and smartphones—by automatically adapting its layout to different screen sizes which improves user experience, increases accessibility, and supports SEO by using a single, flexible site across all platforms.
As a graphic designer, illustrator, and social media marketer, I bring a multidimensional creative approach to every project—combining sharp visual sensibilities with a thoughtful, strategic understanding of brand storytelling. With experience across both digital and print media, I specialize in building cohesive, engaging visuals that not only capture attention but also foster meaningful connections between brands and their audiences.
From crafting bold brand identities and expressive illustrations to designing results-driven marketing campaigns, my work is guided by a balance of creativity and clarity. I believe that every design should not only look great but serve a purpose—whether that’s driving engagement, conveying emotion, or strengthening a brand’s presence across platforms.
My background in coding further enhances my ability to bridge the gap between design and functionality. I create intuitive, developer-friendly assets and layout systems that integrate seamlessly with web and UI/UX teams, ensuring that the final product is as polished in execution as it is in concept. This fluency in both design and development processes allows me to contribute to projects that are not only visually impactful but technically sound—delivering a smooth, collaborative workflow from initial concept to final launch.
proficiencies
Adobe Creative Suite
-
Photoshop
-
Illustrator
-
InDesign
-
Premiere Pro
-
Dreamweaver
Microsoft Suite
-
Word
-
Excel
-
Publisher
-
PowerPoint
-
Outlook
Google Suite
-
Docs
-
Drive
-
Sheets
-
Slides
-
Calendar
Other
-
Keynote
-
Procreate
-
QuarkXpress
-
Salesforce
-
HTML
-
CSS
-
Midjourney
-
ChatGPT
Education
Moravian College & Theological Seminary
now Moravian University
Bethlehem, PA • 2007 to 2011
I received my BA from Moravian. I took graduate courses concurrently with my undergrad work. I did not begin my studies as a design major, and was one of the only students outside the department to be accepted to work in Studio South, Moravian's in-house design studio.
North Hunterdon
High School
graduated cum laude
Annandale, NJ • 2003 to 2007
I served as the Editor-in-Chief of the school's award-winning newspaper as well as the literary magazine.
